MarketWatch.com - Financial Services Industry News http://ift.tt/1lRwqsz Nestlé SA has sold its Juicy Juice brand to buyout firm Brynwood Partners, the latest move in the Swiss food giant's push to simplify its sprawling U.S. business by shedding languishing brands. A pioneer in the all-natural juice segment, Juicy Juice has faced falling sales in recent years as health concerns chipped away at demand for sugary drinks for children and Nestlé prioritized faster-growing brands.
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