How Target Aims To Turn Instagram Into Shopping Spree

Investors.com http://ift.tt/1C757S6 As Googling an elusive button-down shirt becomes too much work for some shoppers -- let alone making the trek to a brick-and-mortar mall -- retailers are looking to convert "likes" and "favorites" into actual buys. Target (TGT) on Wednesday adopted Curalate's software Like2Buy for its Target and Target Style Instagram feeds, in the hopes that users will turn a casual scroll into a shopping spree. Target has 319,000 Instagram followers and Target