Investors.com http://feedproxy.google.com/~r/BusinessRss/~3/i8lsCNQEIHs/082514-714630-ralph-lauren-debuts-smart-shirt-us-open.htm As the digital fitness market reportedly grows to over $330 million, Ralph Lauren (RL) wants a piece of the action. The apparel retailer is the latest company to explore wearable tech in fashion and is using an international sporting event as its backdrop: the U.S. Open. Featuring knitted-in sensors that track biometrics, the Polo Tech shirt is making its debut on the first day of the tennis tournament on select ball boys at certain matches, as
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