Why Under Armour's Bet On Kevin Durant Could Pay Off

Investors.com http://ift.tt/1tRE8nT Under Armour's (UA) nearly-$300 million bid to steal Kevin Durant's endorsement from Nike (NKE) could mean an entry into the big leagues and may be less costly than it appears. The offer, if accepted, would be Under Armour's biggest-ever endorsement deal and eat up around 10% of its annual marketing budget. "It would mean that they're really in the game," Sterne Agee analyst Sam Poser told IBD, adding that the contract would likely be paid out in