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Thursday, July 2, 2020

The Rise of a New Online Ad Revenue Giant


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Google and Facebook were long considered invincible in the online ad revenue industry. A few years ago, when Amazon announced it would allow companies to advertise on its platform, few thought of how it would disrupt the industry. 
Recent data collected about the U.S. ad revenue in 2019 and 2020 reveal a shrinking market share for both Google and Facebook, with Amazon the main beneficiary of this decline. The overall numbers still favor the old…

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